Attribution is one of the most important foundations of app marketing. For Android developers, it provides the data needed to understand where installs come from, which campaigns deliver value, and how to optimize spend. Without attribution, growth efforts quickly become guesswork. An attribution SDK is the tool that makes this measurement possible. By integrating it into an app, developers can connect installs and events with marketing campaigns, while giving marketers a clear view of performance. How Android Attribution Works When you integrate an Android attribution SDK, the app gains the ability to capture signals from the Google Play Install Referrer,…